2012/05/15
There are just three days left till the time lapse set for the construction of the highest LEGO tower in the world outside the Olympic City stadium of Seoul, Korea expires.
While a group of 4,000 children (all of them LEGO contest winners), armed with 50,000 bricks are currently building a LEGO tower aimed to beat the 31.6m record set in France to celebrate the 80th anniversary of the company, Jens Peter Poulsen (Senior Vice President Asia at LEGO) talks about how important are Asian markets for the toy brick manufacturer and the plans the company has for the future in this part of the world.
LEGO has a strong presence in Asia for decades and currently the company claims to be the first branded toy in the Korean market. LEGO tower, if finished on time, is to be validated as a Guiness Record, that will mark and celebrate the 80th anniversary.

2011/06/21
This and many other things said Philip Thomas to our editor, eva gonzález, in March this year on the occasion of the presentation in Spain of the 58TH edition of the Cannes International Festival of creativity (till 2011, International Advertising Festival), usually known as Cannes Lions.

The interviewee on the image above: Philip Thomas (CEO Cannes Lions). Photo Dean Dorat.

The Festival is now being held from 19th to 25th June and The Spikes Asia, co-organized by Cannes Lions, is to take place from 18th to 20th September this year in Singapore.
In a context of revolutionary changes coming from emerging countries, and rooted in the development of the new IT and mobile technologies. In the era of the not always demanding but more than usually thinking and telling consumer, Thomas spoke about some of the hottest facts taking place in the creative communications industry, such as:

1.- Social unrest in Arab countries and the consequences on the ad festivals still to be held this year.

2.- The role of emerging countries, specifically Asian countries in the commercial communication industry and creative landscape

3.- Cannes Lions will never more be an advertising, but a creativity festival for the communications and experience concepts of today and coming in the future.