2012/05/14
Nestlé Ice Cream and Social@Ogilvy, a cross-discipline team of social experts from OgilvyOne and Ogilvy Public Relations in Beijing, have launched a fun and exciting digital campaign to promote BenNaNa, a peelable, banana-shaped ice cream, in mainland China.

BeNaNa Spot as seen in Youku

Credits of the whole campaign.- Project title: Nestlé BenNaNa Ice Cream Launch Digital Campaign;Client: Nestlé Ice Cream;Brief: Create a digital campaign to build Nestlé Ice Cream’s brand by leveraging the launch of BenNaNa, the world’s first peelable ice cream;Creative agency: OgilvyOne Beijing and Ogilvy Public Relations Beijing;Executive Creative Director: Darren Crawforth Creative Director: Funky Cao;Account Management: Lily Tung, Vivian Liu, Julia Brown;Art Director: Anthony Sun;Copywriter: Allen Feng; PR agency: Ogilvy Public Relations Beijing; PR Team: Colleen Cheng, Susan Yin, Elsa Liu, Celine Li, Lily Zeng;Creatives: Huanyue Liu, Avvy Jiang, Spring Lv, Ice Liang;Media agency: Mindshare;Exposure: Digital

The campaign consists of two parts. First, a microsite (http://bnn.qq.com) based on the kid-friendly theme of a magical island conceptualized and created by OgilvyOne. The second part is a hugely popular corporate Sina Weibo account (http://weibo.com/nestlebnn) filled with funny videos created and managed by Ogilvy PR that have reached close to three million users share posts or upload their own BenNaNa pictures.

Running through the summer season, the BenNaNa microsite will be live from April to September 2012 and the Sina Weibo account will be keeping fans entertained until summer 2012.

2012/05/09
99Bill Corporation, leading electronic financial service provider in China announced the official launch of its new mobile payment product 99Bill card reader. By simply plugging the tiny card reader into Smartphone audio jack, retailers can accept bank card and credit card payments on the go, as the card reader transforms smartphones into POS devices. The patented solution supports both iOS and Android platforms.

Oliver Kwan, CEO of 99Bill, said, “We always position ourselves as a comprehensive B2B and B2C payment solution provider for business customers. This Card Reader can significantly increase the number of bank card acceptance devices in China and give our business customers more choices to accept payments. We will continue to introduce more innovative payment solutions that really work, and help our customer grow their business.”
99Bill has already signed agreements with three insurance companies to support their mobile sales forces.

This innovative product follows others already launched by the company, such as WAP, IVR, and InAPP based mobile payment services.

2012/05/09
Telefónica Digital unveils TU, a new umbrella brand for its direct to consumer services and launches its first globally available product, TU ME, just six months after Telefonica Digital started operations.

TU ME is the only app of its kind , says Telefonica, that stores the content of the user in the cloud so that it is always available whenever logs into the app, even if the consumer lose the device.

All the contacts and sharing actions of the user are stored in a time line, making it easy for the user find any contacto or content shared.

It is also the only app that lets the user make calls, send voice messages, instant messages, photos and location from one control within one screen, with no need to switch apps or tabs.

2012/05/04
Three years ago Renault was the first carmaker to launch a television channel internationally, Renault TV, which is now the world’s largest branded automotive TV network and available 24 hours a day, seven days a week, on the Sky and Freesat platforms in the UK and on Canalsat, Free and Alice in France as well as internationally via www.renault.tv.
Now Renault and Publicis Entertainment announces multiplatform extensions of its branded entertainment channel RTV including apps and a mobile-optimised site.

2012/05/04
“Live for Now” is the name of the first integrated global campaign of Pepsico. It reflects the new global positioning for the brand , connecting with the desire of fans to capture the excitement of now living each moment to the fullest – a mind-set that is aligned at the very core with the brand’s DNA.
New positioning and campaign message came out of a global market research carried out by the beverage and snacks giant.
“Live for Now” will invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships.  The multi-year campaign will launch first in the United States and begin to roll-out globally throughout 2012.
The global campaign was created in partnership with an integrated cross-agency, multi-disciplinary team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners.
Yesterday the company unveiled an exclusive global partnership with the Estate of Michael Jackson and Sony Music as part of its new “Live for Now” global campaign.
China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.

2012/04/24
AOL On, is the new AOL’s complete video offerings and a curated video hub for consumers that offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others.
AOL’s entire video offering is available now under one umbrella that delivers premium content at significant scale within desired audience segments.
Aware of the multi-screen consumption trend, all of the videos from AOL can be seen across four screens: desktop, tablet and mobile devices (through adapted apps) and connected TV devices (through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices).
Among the premium content, AOL On offers a gaming platform and among the Ad innovations, GRPs based on audience demographics thanks to the agreement previously signed with Nielsen.
The platform eyes to eating a share of the US online video spend, which is forecast by
eMarketer to reach $7Bn in 2015.