interviews/ Qazi Abdur Rahim (Founder of ImagineIndia):`We aim to show the actual evolution of India`
where people are most traveling to India. I mean, there are many more Australian people in India that Spanish or English. They are very interrelated with us the Australians and the people comming from New Zealand, so what could be better than bringing them to give us the white touch in a festival that is full colorured. So, now here we are all races immersed in this festival, and the truth is that there are many more auditoriums, many more sections many more retrospectives in this new festival that is coming grand… and, as we usually can't watch all these films in our cinemas, what could be better than participate in this festival along 11 days and see all these movies all over the world. This is a festival organised with love and like everything done with love, it deserves…".

Small, but bully, ImagineIndia is becoming a reference as a sample of art film, but also as a showcase for a world leader industry in number of films produced each year,which is valued as a whole at $2.11Bn, and that is expected to grow at a 9.1% until 2013, according to the FICCI-KPMG report.

Many more than Bollywood
When eastwind asked Qazi Abdur Rahim about the importance and the weight of Bollywood in the Indian cinema industry he replied: "Bollywood, which is the kind of movies filmed in Bombay, is doing just 120 of the 1,000 movies, and this data may be is not known overseas…".

Thanks or not to Bollywood, the fact is that the Indian cinema market has started a process of globalization that has allowed many multinational companies to enter. Either alone or partnering with national producers, in most cases, these foreign companies are investing large amounts of money to produce movies in the Asian country. Films that are then distributed both within India and sometimes at a global level.

Recent estimates put the total value of Indian content sold overseas at over US$ 200 million. Further, this number is expected to grow over 20 per cent every year.

Warner Brothers Pictures India, for example, plans to invest this year $38.6 million. 
This company earned $8.67 million worldwide during the first three days of projection of its first production in India, entitled Chandni Chowk to China (2009).


Some images of the film Taare Zameen Par (directed by Aamir Khan), awarded the Golden Chakra to the best film in ImagineIndia 2008. Images, by courtesy of ImagineIndia

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2010, 28th week, 26th Jul-19th Sept

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