This is the latest eastwind newsletter that eastwind will send till the return after the Summer holidays.
We wish our readers all the best for the Summer season.

Over 23 tonnes of oil-eating bacteria developed and mannufactured by Beijing Weiyeyuan Bio-Technology Company could help the cleaning and containment works.
The bacteria, against oil dispersants, is able to eat the thickest oil sheets and is environmentaly friendly.
The spill, which has been said to be the worst ever experienced in China hardly reach a 0.6% of the BP's leak at the Gulf of Mexico.

Coca-Cola India has decided to invest heavily in shopper marketing as a strategy to increase incidence levels and appointed WPP`s OgilvyAction, the activation arm of Ogilvy India for creating shopper marketing programs for the company’s brand portfolio.
OgilvyAction specializes in communications services in the areas of shopper, trade, as well as experiential and promotional marketing, across rural and urban markets.

The People’s Bank of China (PBOC) and the Monetary Authority of Singapore (MAS) announced at the 7th Joint Council for Bilateral Cooperation (JCBC) that both countries have established a bilateral currency swap arrangement.
This is the seventh currency swap agreement signed by the People's Republic of China all over the world and the 4rth agreed with an Asian country. It adds to the pacts already inked with Hong Kong, the Republic of Korea (ROK), Malaysia, Indonesia, Belarus, Iceland and Argentina.

This pointed the Prime Minister of India, Dr. Manmohan Singh, who addressed the closing session of the 55th National Development Council meeting in New Delhi on 24th July.
But far beyond just targetting a high growth rate Dr. Singh told about sustainable and most important inclusive growth: "Our objective was not just growth, but inclusive growth. This means a growth which would bring tangible benefits to the weaker sections, the SC/ST, minorities and other excluded groups".
But far beyond just targetting a high growth rate Dr. Singh told about sustainable and most important inclusive growth: "Our objective was not just growth, but inclusive growth. This means a growth which would bring tangible benefits to the weaker sections, the SC/ST, minorities and other excluded groups".
The document Economic Outlook 2010-11 released by Dr. C. Rangarajan, Chairman, Economic Advisory Council to the Prime Minister on 23rd July at a Press conference, held in New Delhi, details point by point all items for inclusive and sustainable growth underscored by Dr. Manmohan Singh.
The Economic Outlook points that sustaining a growth rate of 9.0 % in India needs for measures in many fields, and specially focussed on: containing inflation; improving farm productivity and closing the large physical infrastructure deficit, especially in the power sector.

Under the name JAPAN: FLAVORS OF CULTURE, From Sushi and Soba to Kaiseki, A Global Celebration of Tradition, Art & Exchange, the CIA World of Flavour Conference 2010 is devoted to Japanese cuisine.
The theme of the conference meets the US national interest in Japanese flavors among American chefs, food critics, and other foodservice professionals. It also will provide "once-in-a-lifetime" access to an unprecedented gathering of distinguished culinary talent from Japan.
This is not the first time that the CIA recongnizes the influence of the Asian cuisine in the US and world restaurant industry. The CIA World`s Flavour Conference 2007 was organized under the title The Rise of Asia and the one of 2004 under the name Savoring Asia: Authentic Flavours for American Menus.
JAPAN: FLAVORS OF CULTURE, organized by the Culinary Institute of America, will be held in New York from 4th -6th November 2010.

Designer Trina Turk (USA), known for her sophisticated sportswear and signature prints, was elected this season's Mercedes-Benz Presents designer.
The Spanish Dolores Cortés, premiered her 2011 swimwear collection. This is the first time that this family brand, experienced for more than 50 years and reputed as one of the most innovative in textiles, not only within Spain but around the world, has been invited to take part at this fashion show.
The 6th Mercedes Benz Fashion Week Swim has been held in Miami from 15th to 19th July 2010.
This runway fashion show is presented annually at Miami Beach's historic hotel, The Raleigh.

Moment Systems is a company with a leading position in the digital advertising measurement market in China.

ADB President, Haruhiko Kuroda, will visit Nepal from 26th to 29th July as the Asian Development Bank`s resident mission in that country marks 20 years of operations.
Just after the establishment of its Nepal Resident Mission, the Asian Development Bank (ADB) has significantly increased its assistance to the country. The help amount is set to double in 2009-2010 to $559 million, from $258 million in 2007-2008.

In the 22 days leading up to the first-ever Youth Olympic Games (YOG) in Singapore, some 2,400 torchbearers will take the flame to all five continents in a journey designed to promote the Olympic values of excellence, friendship and respect among the youth of the world.
The YOG will take place from 14 to 26 August.
This Summer Asia becomes a main attraction pole for visitors from all around the world, specially Shanghai (China) with the World Exhibition and Singapore, where the fist YOG with its own DNA will be held.

Viola Private Equity will pay $17 million to acquire a 21% stake in the capital of Adsmarket, the third most wide web affiliation network in Europe.
Adsmarket employs around 140 people, most of them located in Israel.

Internet subscribers have increased from 15.24 million at the end of December-2009 to 16.18 millions at the end of March-2010, registering a quarterly growth rate of 6.17%.
India becomes more and more a ``mobile phoned`` country, but still the percenteage, which represents the mobile phone access to Internet is low compared with the fixed line DSL and the figures reached in China.
But mobile phone access to the Net is rising. Total minutes of usage (MOU) for Internet Telephony increased from 120.48 million in QE Dec-09 to 122.96 million in QE Mar-10.
This and many more unveils The Indian Telecom Quarterly Performance Indicators Report for January - March 2010 released on Thursday by Telecom Regulatory Authority of India.

The article titled A new landscape for marketers and media planners is available for our readers on the eastwind web. This is our summer gift till the return of the eastwind newsletter on next 20th September.
We wish all of you once more a happy Summer and remind our readers that it is possible that we add some new news on the eastwind newsletter seciton on the web.

In an Asian world, where North Korea and some Islamic republics like Iran have raised the flag of the nuclear belicism. The 65th anniversary of the Hiroshima and Nagasaki nuclear bombings reminds that, if no war brings anything but grieve, it is specially true in the case of the two US nuclear bombings over Japan, whose devastating effects are still patent today in the people who survived and their descendants.
``…now is the time — the time to invest in peace. Last year, military spending exceeded $1.5 trillion — more than ¥133 trillion. Meanwhile, investments in people and in peace are put on hold. The world is overarmed. Peace is underfunded``, remarked UN Secretary-General, Ban Ki-moon at the welcome ceremony by Hiroshima citizens, on 6th August.
``When nuclear weapons are used, there are no bystanders. In the fight to abolish nuclear weapons, there must be no bystanders. Everyone gains. Everyone must be involved. Or else, everyone loses``, underscored Ban.
He is the first UN Secretary-General to attend the annual Peace Ceremony which commemorates the 1945 atomic bombing of that city. This is also the first time that a US official representative attends this ceremony and that the US Government apologizes by both nuclear bombings.

The monsoon has gone mad in Asia. Mortality in Moscow has more than doubled by the hot weather and the smog from the wild fires around the capital of Russia. Now there comes the rain, but experts don't expect that will be enough to extinguish te flames and avoid the ashes to polute Moscow again if the wind changes direction.
Nobody dares to blame for the heavy rains in the North of India, Pakistan and South of China on the climate change, but some experts assure that this is the most persistent and wild monsoon in ages. They also say that the rise in rains during the monsoon season could be an evidence of something is changing in the nevironmental balance in South and East Asia.
Perhaps because the economic development, and not only in emerging countries, but also in western nations has boosted up the green house gas emmisions?.
The heat wave that have been drying Russia in August is said to be the hardest in 130 years.
Thirty to 40 degrees or more for a population not used to bear such haze.
It adds to the temperature the widespread wild fires across the country. And nobody knows how they were caused.
The flames still were besieging Moscow last Friday. The rain fallen on Monday 16th has pushed down temperature, but not extinguished the fire rim.
Leaving aside human victims, the loss of farming land and crops in Russia could result in food inflation, if wheat exports are banned by the Kremlin also during 2011.
In Asia the wild monsoon not only has killed millions of human beings, but also has destroyed all the advanced and even more. People must start off again, rebuilding all the already achieved, instead of building on.
Which development process can bear the ballast of a never ending start off?.
Mankind is not paying respect to the envirnonment and the environment is billing us.
But as it usually happens, and this was clearly underscored by the Nobel Prize, Rajendra Pachauri in November 2009 in Madrid, this bill is being paid by the poorest.